SportBusiness | Insight, analysis and data for top decision-makers …
WEBF1 proves enduring appeal to brands as motorsport rivals seek to close gap. The 2024 Motorsport Data Snapshot analyses new sponsorship deals and extensions announced by Formula 1, Formula E and MotoGP.
News | SportBusiness
WEB5 days ago · German workwear brand Strauss has struck a wide-ranging sponsorship deal with Major League Baseball, with its logo to feature on batting helmets during postseason games and international series in Europe. 13 Sep …
Daily News - SportBusiness
WEBSep 10, 2024 · Frito-Lay named latest US-based World Cup sponsor. PepsiCo-owned snack brand Frito-Lay has become the latest US-based company to extend its relationship with Fifa in a deal to become an Official Sponsor of the 2026 Fifa Men’s World Cup and the 2027 Women’s World Cup. 12 Sep 2024. Media Wrestling.
NFL - SportBusiness
WEBPackers’ accounts reveal NFL revenue almost topped $12bn in 2022. The National Football League's shared revenue in 2022 rose to a record $11.98bn (€10.70bn), or $374.4m per team, up from $11.1bn ($347.3m per team) in the …
Sportfive name revived in Lagardère Sports and Entertainment …
WEBMay 28, 2020 · Share: The Lagardère Sports and Entertainment agency has brought back the Sportfive name in a rebranding exercise following its takeover by H.I.G. Europe, an arm of the international private equity and asset management firm.
Sponsorship & Marketing - SportBusiness
WEBAsian mixed martial arts promotion One Championship has agreed a sponsorship and technology partnership with Sui, a Layer 1 blockchain, that will see the company’s technology integrated into the ONE Fight Arena, the official mobile game of the championship. 17 Sep 2024. Sponsorship & Marketing.
CAA Sports to open Singapore office, Staiti appointed Apac …
WEBSep 19, 2021 · Share: International sports marketing agency CAA Sports is opening an office in Singapore to develop its business in Asia-Pacific and has appointed two experienced executives to lead it.
US Soccer - SportBusiness
WEBFeb 21, 2024 · Women’s soccer is surfing a wave of fresh popularity during the 2023 Fifa Women’s World Cup, but the US’s early exit from the tournament marks the start of a complex rebuild for America's top-tier domestic game as it prepares to run two concurrent division-one leagues from 2024.
Full agenda for Sports Matters 2022 unveiled | SportBusiness
WEBSep 22, 2022 · The agenda for the Sports Matters conference in Singapore next week has been unveiled and features a host of senior speakers from leading organisations across global sport including the IOC, Crypto.com, UFC, The Raine Group, the Aston Martin F1 team, FanCode, Astro, Sportfive, IMG, Octagon, Nielsen, SailGP and W Series.
Global Media Report 2022 - SportBusiness
WEBNew deals have been plentiful across all sports, properties, and markets, with growth anticipated in most markets and sports through 2025. The global value of sports media rights – $55.1bn in 2022 – represents steady growth on last year’s total of $54.5bn. However, as new media rights deals kick in for the NFL in 2023, quickly followed by ...