January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

Gen Beta is thought to include individuals born between 2025 and 2039, according to McCrindle, a research organization founded by social analyst and demographer Mark McCrindle — who is widely credited with coining the name for Gen Alpha.

Generation Beta includes those born between 2025 and 2039, primarily the children of younger millennials and older Gen Zs.

Experts predict that babies born in 2025 and later will grow up deeply integrated with AI. Many will live to see the 22nd century.

Babies born in 2025 belong to Generation Beta, who will grow up knowing a post-pandemic world deeply integrated with artificial intelligence. Australian social research group McCrindle says Gen

Beta — will see its youngest members be born roughly from 2025 through 2039. The big picture: Many within the generation will live to the 22nd century. Even more than their nearest predecessors, this cohort's experience will be defined by unpredictable technological advancements and climate crises.

With the dawn of a new year, a new generation has arrived. Welcome Generation Beta–kids born between 2025-2039. Looking to the future often brings a mix of the aspirational and the anxious–especially for parents,