And believe it or not, that's Amazon. Since 2018, the company has been releasing its own toy catalog that gets sent in the mail to Prime members after it announces its big Toys We Love list.

We've scanned lists at popular retailers like Target, Walmart, and Amazon to put together this year's list of top toys.

Online retailer Amazon has unveiled this year’s top 10 toys for Christmas - from iconic franchises such as Play-Doh, Hatchimals and LEGO Star Wars. This year’s list features toys that ...