The head of fashion advertising talked about its viral and fully shoppable Victoria's Secret fashion show event and the tech ...

Selling on Amazon is a tremendous opportunity because this is the most popular online shopping site in the world, and it ...

Amazon has launched a 3-D virtual holiday showroom offering more than 100 products from brands including Beats, Kate Spade ...

Amazon advertising grew 19% to $US14.331 billion in the September quarter, representing slightly slower growth. However, this ...

Black Friday sales are here early with Target, Kohl's and Best Buy holding holiday events this weekend and Walmart kicking ...

Understanding your target customer’s Amazon shopping habits and life stages is crucial to effective ad targeting. To thrive in Amazon’s non-endemic ad environment requires two things ...

Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

Amazon's trove of customer shopping data also fuels ads on audio ... which is necessary as it becomes harder to find customer online. Amazon's ad business, which generated $9.5 billion during ...

We can reclaim our power by considering who benefits from our spending.  Remember that informed and intentional purchases are ...

Here's what time you'll be able to bust through those doors to your favorite stores post-Thanksgiving — and get right to ...

The campaign features the retailer’s new hologram spokesperson, “Gram,” and addresses common problems like finding the ...

Best Buy has debuted a series of advertising campaign spots to showcase how the retailer’s technology can enhance customers’ holiday shopping experiences. The spots, announced on Friday ...