Apple Inc. was notified by the European Union that its geo-blocking practices are potentially in breach of consumer protection rules, adding to the iPhone maker’s regulatory issues in the bloc.

The European Commission said on Tuesday that along with national authorities it was calling upon Apple to stop geo-blocking practices on Apple Media Services.

The European Union has accused Apple of unlawfully discriminating against EU customers after finding the Cupertino company’s geo-blocking measures may be violating the bloc’s consumer protection rules.

Apple's pile of regulatory woes in the European Union has ticked up again: the iPhone maker is being accused of unlawfully discriminating against

The European Commission determined that the Apple Apps Store violates EU geo-blocking regulations and has given the firm 30 days to comply.

There’s yet another battle brewing between the European Union and Apple. In a press release today, the European Commission