The collaboration, set to launch on November 18, features limited-edition McCafé cups adorned with Doodles-inspired artwork. In addition to the collectible cups, McDonald’s is offering the chance to win digital wearables and animated content accessible through the McDonald’s app.

The pink, blue and purple holiday cups featuring Doodle characters in snowy scenes will be available starting on Nov. 18. Doodles began as an NTF project made up of colorful pastel characters by artist Scott Martin. Many fans used their Doodle as a profile picture on social media. McDonald’s customers can earn digital and physical products.

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, new song and more.

McDonald’s is getting in on the holiday cup craze with a partnership with animation content company Doodles. The burger chain on Thursday posted to social media an image of a McCafe x Doodles holiday cups.