McDonald's has announced its latest collaboration with Doodles, a media franchise that originally began as a non-fungible token (NFT) project. The

The pink, blue and purple holiday cups featuring Doodle characters in snowy scenes will be available starting on Nov. 18. Doodles began as an NTF project made up of colorful pastel characters by artist Scott Martin. Many fans used their Doodle as a profile picture on social media. McDonald’s customers can earn digital and physical products.

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, new song and more.

McDonald’s teamed up with Doodles to launch limited-edition holiday McCafé cups featuring unique artwork and a chance to win digital wearables in a campaign, titled “GM Spread Joy.”

McDonald’s is getting in on the holiday cup craze with a partnership with animation content company Doodles. The burger chain on Thursday posted to social media an image of a McCafe x Doodles holiday cups.