Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." ...
Fiat has historically struggled in the U.S., where the brand's quality issues earned it the unflattering nickname "Fix It Again, Tony." The irony lies in the true meaning of Fiat's name ...