Furniture giant Ikea has announced it will stop printing its traditional catalogue, one of the world's biggest annual publications, after 70 years. The company said "fewer people" were reading the ...
After almost 70 years, Swedish furniture giant Ikea is scrapping its iconic catalog. The company will no longer produce print and digital versions of the book, it announced Monday. It's been ...
However, diehard print fans can rejoice with the Ikea Museum’s announcement that its new exhibition will mark the 70th anniversary of the Swedish retailer’s own catalogue – and it’s not set to ...
The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are ... Although I see the value of the print catalog as an acquisition vehicle, and I certainly appreciate ...
Sharable content IKEA catalog app users can gain access to extended ... purchasing capabilities – to products appearing in print ads, catalogs and on in-store signage (see story).