From the swirling script of Coca Cola to the famed golden arches of McDonald’s, a well-designed logo is not only readily identifiable, but can also help establish brand trust and loyalty.

The simplification of the logo came along just in time for the '70s, during which McDonald's experimented with larger fonts and bolder colors, which bear some resemblance to McDonald's current ...

McDonald’s fans have been left reeling over a secret detail in the fast food chain’s world famous logo that you probably never even noticed. Millions of Australians would see the iconic “Golden Arches ...