One of the most spectacular displays of athleticism in recent sports history is getting commemorated with a T-shirt launching ...

So, why are they still selling? Because Nike’s marketing approach tells us, “Just Do It.” Because Nike’s message is, “If you have a body, you’re an athlete.” And those are strong ...

Step into the new year with fresh sneakers, from the iconic footwear brand that does it all. Inside, the best Nike styles, ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Nike's recent marketing campaign has focused on needing to hate running in order to love it, but is that polemic messaging ...

Robinson details the road to designing his forthcoming sneaker, his time at his HBCU where he was a campus leader, and more.

For Brain Dead and Converse’s latest collaboration, Brain Dead is going wacky with a mix of animal prints and patterns. On ...

Sinner defeated Novak Djokovic in the Shangai Masters finals and then beat Alcaraz in the Six Kings Slam. However, Sinner pulled out of the Rolex Paris Masters due to a virus. Next week's year-end ...

Nike’s Dri-FIT material is designed to wick away sweat, helping you stay dry and comfortable while on the court, on a run, or just lounging around. This T-shirt is available in black ...

Nike But perhaps the best thing about the C1ty shoe is its overall accessibility. Nike doesn’t demand you download an app, fend off bots or wait in a digital queue just to give it your business.

When the first Nike brand sneaker was released the following year, it was game over. Soon the Swoosh had taken over the world, and the three words "just do it" forever belong to one brand.