One of these is Pier 39. The Pier features plenty of shopping ... Recent visitors agreed that Fisherman's Wharf is very touristy, but enjoyed the area's fun atmosphere regardless.

SF Fisherman's Wharf booming with return of SkyStar Wheel Gov. Newsom touts CA tourism as SF Wharf businesses struggle Record number of sea lions swarm SF's Pier 39, highest in 15 years ABC7 gives ...