Ecommerce marketing company Rokt announced its acquisition of customer data platform mParticle for $300 million on Thursday. The deal is framed as a merger, but Rokt is taking a 100% stake ...

Rokt, the e-commerce technology company specializing in real-time relevancy, has acquired mParticle, a leading customer data platform (CDP) provider, in a $300M transaction “Our mission at mParticle ...

Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million. Word to the wise, “Rokt” is pronounced “rocked,” not ...