Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

If so, you may have fallen victim to the affect heuristic. The affect heuristic refers to our tendency to make decisions based on emotions, rather than objective data – to make judgments and ...

Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to our tendency to give more credence to information that we are ...

Opening new opportunities for retail partners and owners to discover and experience the benefits and capabilities of Philips Professional Displays (PPDS), the new 2,368 sq. ft. PPDS Master Showroom ...

Global software giant SAP has agreed to pay more than $220m (£172m) to settle bribery charges involving government officials around the world. The money and gifts, typically routed via outside ...

PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, announced the grand opening of its new PPDS Master Showroom experience center on the outskirts of New ...

The provider of Philips Professional Displays and solutions now has nine PPDS Studios and two master showrooms The venue is the second PPDS Master Showroom and the ninth in the network of PPDS Studios ...

Covering over 2,368 ft² in an ADA-compliant fully accessible studio, the PPDS Master Showroom — which officially opened on October 24 — is divided into three spaces, each showcasing a ...

PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is delighted to announce the latest expansion of its North American business, with the grand opening ...

PPDS celebrated the grand opening of its new 2,368-square-foot (205-square-meter) PPDS Master Showroom experience center. Located in Fairfield, NJ—roughly an hour from Midtown Manhattan—the ...