Remember, one of the best social media metrics you have available isn't on a graph or pie chart. When you talk to prospective and current students and their families, ask where they heard about you.

Whether launching your brand or wanting to refresh your strategy in the first quarter, here are six ways to make social media work for you.

Measuring return on investment (ROI) is relatively easy for businesses that can tie their social media metrics directly to financial gains. When a direct-to-consumer brand invests $10,000 ...

Social media is now transforming the entire football industry. Twitter, TikTok, and Instagram give players more than profile ...

In today’s fast-changing digital marketing world, can businesses ignore the power of social media in 2025? As people’s online habits change, having a strong online presence is key to success. Smart ...

Many social-media influencers ... to brands and send them a media kit. An influencer media kit is a document that generally shows a creator's past work and audience metrics, and showcases their ...

Finally, Instagram’s also added a new tips element within the performance overview for your video clips, which will also give you comparative data on each clip’s performance.

A CCRC has found that expanding its marketing efforts to include social media platforms has resulted in measurably improved business metrics.