Coffee companies have been competing for customers with discounts and coupons. That price war has dented sales for K-Cup ...

The last few months of the year are a popular time for coffee chain Starbucks thanks to its famous pumpkin spice drinks and various peppermint- and gingerbread-flavored holiday offerings.

Your Starbucks drink with soy, oat, almond or coconut milk won't cost you extra anymore. Starting next week, Starbucks customers will no longer pay more for adding non-dairy milk to their orders.

For more than two decades, the Peppermint Mocha’s heralded in the holiday season at Starbucks. This creamy fan-favor ...

Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...

Starbucks is pulling back on promotions and discounts, an early move by Brian Niccol, the new chief executive officer, to reposition the coffee chain after a turbulent year. Since Niccol was ...

The move is part of an overhaul happening under the company’s newly seated CEO, Brian Niccol, who joined Starbucks in September. “We will be the community coffeehouse known for great coffee ...

The coffee chain is reverting its stance on discounts. Kevin Dietsch/Getty Images The approach is markedly different to the company’s actions earlier this year, which saw Starbucks promote a ...

Starbucks is looking to turn its business around by being less of a fast-food chain and more of a neighborhood coffee house. Brian Niccol, the struggling company's new CEO, on Thursday shared his ...

"We have to get back to what has always set Starbucks apart, a welcoming coffee house where people gather and where we serve the finest coffee, handcrafted by our skilled baristas." STARBUCKS ...