LG's 2024 55-inch C4 OLED TV is on sale for $1,199.99, a new record-low price. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.

The Samsung Frame TV, which our experts dubbed the best frame TV, is $700 off, and the Samsung QLED QN90D, which they named the best premium LED 4K TV and the best TV for bright spaces, is 40% off. Our experts say this LG evo C3 (28% off) is the best overall 4K TV —and the LG evo C4 (over $1,000 off!) got a best OLED TV nod.