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‘Made for this' - Marine Corps drops new ad, motivation intensifies
The bellowing narrative establishes a familiar aggressive tone in the Marine Corps' newest ad, one that comes amid the military's usual slew of philosophical shifts driving the rest of the Pentagon's ...
Campaign US10d
Marine Corps sticks with WPP’s Thompson for $1.9bn ad brief
After WPP’s reorganization of Wunderman Thompson earlier this year, Thompson was formed to service the U.S. Marine Corps account. The 200+ person team will deliver work across the marketing funnel to ...
MediaPost10d
WPP's Thompson Retains U.S. Marine Corps Recruitment Contract
WPP’s Thompson has retained the U.S. Marine Corps recruitment ad account under a new 10-year contract valued at $1.9 billion. The award extends the agency’s 77-year relationship with the ...
Military Times17d
‘Made for this’ — Marine Corps drops new ad, motivation intensifies
The Marine Corps' newest ad continued the service's recruiting theme of appealing to elite fighters. (Cpl. Jackson Dukes/Marine Corps) “Marines are made for this — made for the calling only ...