Yokohama intends to test AI technology to gauge tire pressure, an innovation that furthers the company's initiative to aid ...

A Yokohama Rubber Co. app can determine a tire's air pressure by recording the sound made when tapping on the tire.

After more than a century of development, however, the next leap in tyre technology will require something more than ‘mere’ human ingenuity. Yokohama Rubber, a leader in tyre development since ...

The Alliance tyre brand is celebrating 70 years in the off-highway tyre sector. Now part of Yokohama ATG, the brand is ...

Yokohama Tire Corp. has been named title sponsor of the Yokohama Tire Every Man Challenge Race at King of the Hammers.

The Yokohama Rubber Co., Ltd. has begun practical testing of an innovative artificial intelligence (AI)-powered technology that gauges tyre air pressure by analysing the sound produced when tapping ...

Before its retirement it clocked up an incredible 1,270,000km and delivered an estimated 960,000 tyres across 57,000 journeys. Chris added: “The lorry, which I have a close and happy connection ...

Yokohama Rubber has begun practical testing of a technology that gauges air pressure from the sound made by tapping on a tire. The company announced that it has developed an experimental pressure ...

Yokohama TWS announced the appointment of Lawrence Harmon as Regional President North and Central America (NCA), effective ...

Yokohama ADVAN Sport EV tires enhance performance and efficiency for NIO's ONVO L60 SUV. Learn more about the fitment here.

The company established a manufacturing plant in Bahadurgarh in 2014 and plans to boost production to 4.5 million tyres by 2025. Yokohama is also focusing on the electric vehicle market and ...