Amazon has a knack for launching new devices around Prime Day, so it was no surprise when they dropped a new batch of Kindles post-October Prime Day. We've tested our way through the latest models, and they're improving upon already great tech for the fastest, brightest Kindles yet.

Both retailers are offering price protection through most of the holiday shopping season as well, so if you buy early and the same item drops to a lower price, you can retroactively get that better deal.

Amazon SG will likely begin dropping deals at least a week prior to the official Black Friday weekend. The official Black Friday weekend culminates in Cyber Monday on December 2, but we fully expect Amazon to keep the deals coming for a few days after,