D&AD’s Graphic Design Jury President tells us why creating something new has become challenging in a fast-paced world Image from the Yellow Pencil-winning Camouflage Against the Machines by Dentsu for ...

88% of Gen Z live in the gaming world. Airbnb wanted to bring them out into the real world. Solution Playcation - An in-built Airbnb feature offering gamers customised experience packages that turn ...

Become a D&AD newsletter subscriber and be the first to find out about D&AD Awards news and receive weekly Pencil-winning insights and inspiration to help you achieve creative excellence.

Seoul, South Korea is a vibrant and colourful city. However, the annual monsoon season takes away colour and energy from the streets and people. So with help from Pantone, we painted the streets with ...

Mailchimp’s 2020 Annual Report is a playful tour through the accomplishments, resilience and creativity of its small business customers in this rollercoaster of a year. All designed, art directed, ...

Learn how to create smart briefs that inspire great creative work. Follow this masterclass to get an email the next time it's scheduled. A good brief can mean the difference between stale creative and ...

British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation. The campaign explores the myriad ...

BBC Evoke takes the entire BBC library, and entwines it within the users real world experience. Content is curated for the exact moment and situation using real time video input, images, and sound.

In February 2010, Wieden+Kennedy launched a new Old Spice advertising campaign, Smell Like a Man, Man'. The first commercial, “The Man Your Man Could Smell Like,” was an overnight success and quickly ...

ALL PLAYERS TOOL LAB is an innovation lab that designs creative tools and solutions for people with disabilities and other people who are often overlooked. For first project, DENTSU co-developed a new ...

Creative briefs are necessary – they include key information about the project and identify the areas to focus on. On the other hand, they can also be a bit overwhelming when you’re trying to come up ...

Attract 18-26-year-olds to Adobe by integrating the brand into their cultural interests, making it relevant to their creative passions. Revolutionize tutorials with engaging content and celebrity ...