Starbucks, CEO

Starbucks' sales turnaround plan seems to be working
Starbucks reported first-quarter results that were better than expectations, though sales at the coffee chain still fell.
Starbucks Earnings Top Expectations as New CEO’s 'Back to Starbucks' Plan Unfolds
Key Takeaways Starbucks reported fiscal first-quarter results that topped analysts’ expectations, despite sales and profit declines year-over-year.The better-than-expected results came as new CEO Brian Niccol said the company made progress toward its "Back to Starbucks" strategy.
Starbucks latest changes as CEO commits to 'restore confidence' in coffee business
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and reintroduce a condiment bar as part of the CEO's turnaround strategy. As the Seattle-based coffee chain reported its Q1 financial results,
Starbucks' CEO has a plan to keep you from having to hustle for your coffee at the counter
Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.
Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says
Starbucks is changing a latte. The coffee chain will be cutting “roughly 30%” of food and drink options from its menu by late 2025, CEO Brian Niccol said. The slimmer menu is part of the “Back to Starbucks” initiative,
Starbucks Earnings and Store Sales Fall, but CEO Upbeat on Turnaround
Quarterly profit and same-store sales decline, but CEO Brian Niccol cites “positive response” to chain’s efforts to woo back ...
Starbucks reports better-than-expected quarterly sales as turnaround efforts begin
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...
Starbucks sales set to drop again as investors wait for turnaround
Brian Niccol, who is four months into his new role, has set forth a raft of measures to improve the coffee chain's business.
Starbucks Turnaround Bid Shows Progress as Sales Slump Eases
Starbucks Corp. reported better-than-expected quarterly results, luring back lapsed customers with coffee-focused ads and by ...
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The Fix at Starbucks Had to Start with Mobile Ordering
There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...
Starbucks Reports Weak Earnings as It Tries to Woo Back Customers
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
Here's Why Starbucks Stock Popped Today After Reporting a Significant Drop in Sales
Shares of coffee giant Starbucks (NASDAQ: SBUX) popped on Wednesday after the company reported financial results for its ...
Starbucks Q1: Wholesale Business Changes Are Incoming, And They May Not Work
Starbucks shares surged on new CEO's plan, but declining sales and high valuation pose risks to the company's future ...
Starbucks Stock Is Rising Wednesday: What's Going On?
Starbucks Corp (NASDAQ:SBUX) shares are trading higher Wednesday on the heels of the company's fiscal first-quarter results.