Tesla's vehicle sales declined in 2024, marking the company's first full-year sales drop since before it became a mass-market seller. Why it matters: Tesla is a bellwether indicator for EVs, but the company's lack of major new models is limiting its upside potential.

Tesla's global annual sales fell for the first time in at least nine years, with a 2.3% increase in the final quarter not enough to overcome a sluggish start to 2024.

Tesla's increase in global sales in the fourth quarter was not enough to overcome a sluggish first half of the year.

In the final quarter of 2024, Tesla built 436,718 Models 3 and Y and delivered 471,930, clearing out a stash of inventory in the process. It built an additional 22,727 electric vehicles—the elderly Models S and X and the divisive Cybertruck—and sold 23,