A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder rallied more than 70 people outside Target’s corporate headquarters, calling for a boycott of the retailer over changes in the company’s diversity efforts.

Target is scaling back its DEI efforts, which has prompted calls for a boycott. But Black business owners who sell at Target warn a boycott could hurt their business.

The retailer joins a growing group of companies dropping commitments and policies on diversity and equity as President Trump fights the programs.

Target’s announcement last week that the company would be ending its diversity initiatives caused a mixed response across social media.

Target, after strengthening its diversity goals following George Floyd’s murder in 2020, has become the latest big company to retreat from its diversity goals amid pressure from conservative activists.

With the move, the Minneapolis-based discounter joins a growing list of companies including Tractor Supply, Facebook's parent Meta, Walmart and McDonald's that have dropped DEI-related pledges and goals.

Target joins the growing list of major retailers and companies that have abandoned their commitment to diversity, equity, and inclusion.

While 2020 saw DEI initiatives gather steam in the corporate sector, 2025 looks at a challenging year for such programmes in the US and around the world

Target, after strengthening its diversity goals following George Floyd’s murder in 2020, has become the latest big company to retreat from its diversity goals amid pressure from conservative ...

Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

Twin Cities Pride asked Target not to participate this year, while some Black business owners are asking people not to shop at the retailer.