Beast Games may have shattered streaming records, but the show's true significance lies in what it reveals about Amazon's evolving retail media strategy.

The first four episodes of Beast Games have now aired, the beginnings of what is likely to be a long-term collaboration between the world's most popular YouTuber and Amazon Prime. Beast Games is inspired by both Netflix's Squid Game and the most popular video on MrBeast's channel,

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Amazon UK boss Chris Bird talked Mr Bates Vs The Post Office, Lord Of The Rings and commissioning budgets at an RTS session.

Beast Games ,” the reality competition series from YouTube personality MrBeast, is now Amazon Prime Video ‘s most-watched unscripted series ever. The series achieved that by reaching 50 million viewers in the 25 days after its Dec.

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The Amazon Fire TV Cube is one of the best streaming devices available, thanks to its wide range of features and hands-free voice control.

The competition hosted and devised by Jimmy 'MrBeast' Donaldson is one of Prime Video's biggest releases of 2024, the streamer says.