It's still early in the AI race, and Amazon's slow start may not matter in the end. In fact, the company's third-quarter earnings report showed why the stock can keep moving higher even if Amazon isn't an artificial intelligence leader.

Amazon just unveiled X-Ray Recaps for Prime Video. This AI toolset will recap shows and movies that people are watching.

If you’re familiar with AI chatbots such as ChatGPT or Gemini, Rufus is very much along the same lines. It’s trained on “Amazon’s extensive product catalog, customer reviews, community Q&As, and information from across the web”, which it then sifts through, connects together, and summarizes to respond to your questions.

Andy Jassy's confidence in Amazon's ability to compete and generate returns in the new AI cloud era has been steadily growing this year

X-Ray Recaps builds on Prime Video's existing X-Ray feature, which provides viewers with additional information about the show or movie, like trivia, cast details, soundtrack information, and production insights. You can access the X-Ray feature by pausing whatever you're watching and finding it in the menu at the bottom of the screen.

Amazon stock is increasingly seen as a reasonable value. While the company has historically traded at negative or triple-digit price-to-earnings ratios, its valuation metrics are improving. The company’s stock currently stands at around 42x 2024 earnings and about 34x 2025 consensus earnings.

Amazon Prime Video's new AI-powered X-Ray recaps allow users to catch up on shows without spoilers, enhancing the viewing experience.

Thanks to AI, you can get recaps of entire seasons, single episodes, or even portions of an episode that you haven’t finished yet.

Capex by Amazon, Google, Meta, and Microsoft is rising to eye-watering levels next year and beyond, fueled by the generative AI boom

The feature will generate “brief, easy-to-digest summaries” of entire seasons of shows, single episodes and even specific segments of episodes.

Amazon is turning to artificial intelligence to help Prime Video users stay current on shows they’re watching.