ABB Underscores Focus on Electrification and Automation With New Brand Positioning and Tagline 'Engineered to Outrun' ...

The iconic ABB logo stays. Morten Wierod, ABB’s Chief Executive Officer, said: “I’m proud to be launching our new brand positioning and tagline today as we have entered a new phase for ABB ...

This acquisition aligns with our vision to enhance innovation and deliver unparalleled value to our customers worldwide," said Jesse Henson, President of ABB's NEMA Division. "By integrating ...