unapologetic bright red called Viva Magenta. “This is an unconventional shade for an unconventional time,” says Leatrice Eiseman, executivedirector of the Pantone Color Institute.

Pantone announced ... that staying in the same color family with reds, pinks, and oranges is a safe way to style an elevated look. To play it safe, Eagle suggested mixing it with other muted colors ...

This year, like in 2016, Pantone unveiled not one but two colors: illuminating, a bright, sunny yellow; and ultimate gray, which, as its name suggests, is a rather grim, run-of-the-mill gray.