Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

An award-winning marketer explores culture's profound influence on consumer behavior--and details how business leaders ... The best parts of the book draw from this experience to offer a new take on ...

Tora Åsling, policy officer at the European and International Booksellers Federation, discusses the recently published RISE Bookselling Study on Consumer Behavior, which revealed book-buying trends, ...