Elevating consumer insights isn’t just about making better decisions—it’s about securing your company’s future.

Data-driven decisions rely on quantifiable information, reducing bias and ensuring choices are made based on consistent ...

consumer behaviour, and operational bottlenecks with greater accuracy. Machine learning (ML), a subset of AI, is particularly ...

On November 28, 2024, the University of Nicosia (UNIC) will hold a masterclass titled "Get In Your Customer’s Mind", as part ...

Sony's PS5 Pro is the only major hardware launch we're getting this year – making 2024 into a bit of a damp squib when ...

Ubisoft is facing a proposed class action lawsuit over its decision to shut down The Crew earlier this year. In a filing ...

It's not just you. 74% of shoppers say they've abandoned their online shopping cart because they were too overwhelmed by all ...

The two-pot retirement system should be used as a tool for financial freedom, not a quick fix. Although the implementation of ...

While the change aligns with Adobe's long-term strategy of transitioning to subscription-based models, it has stirred up a mix of reactions from consumers ... tuning options, making it easier ...

Discover key skills and approaches strategic leaders use to drive sustainable growth and long-term success in today's dynamic ...

Artificial intelligence (AI) has been used in banking for decades now. AI-assisted decision-making, machine learning-led automation, and chatbots, have all been around and found their place in making ...