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Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive ... its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol ...

As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable tones and its ...

Walmart’s first refreshed logo in 17 years bears strong resemblance to founder Sam Walton’s beloved trucker-style cap. Walton, who led the retailer from 1962 to 1988, espoused 10 guiding ...

Walmart unveils 'modern' new logo. The internet can’t see the difference. Walmart unveiled a "comprehensive brand refresh" Monday that the company says reflects its "evolution as a people-led, ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...

Walmart has updated its logo for the first time in 20 years ... Sam Walton’s classic trucker hat” with a modern, custom font. The color palette, True Blue and Spark Yellow, was updated ...

So it's on brand for Walmart that its first logo change in nearly 17 years consists of subtle changes almost imperceptible to anyone not paying close attention. The logo touch-up includes thicker ...

Walmart’s logo now uses a chunkier font compared to its previous iteration, with the new font being inspired from a typeface the chain used from the 1980s through the early 2000s. Walmart's new logo ...

I write about money. I’ve been reviewing tax software and services as a freelancer for PCMag since 1993. Along the way, I took on reviews of other types of business and personal finance ...