Jay-Z has been choosing the Super Bowl halftime headliner every year since his entertainment company, Roc Nation, partnered with the NFL in 2019. Jesse Collins, an executive producer behind the Super Bowl halftime show, also recently shared that it’s Jay-Z who selects the halftime headliner.

Sept. 16, Super Bowl halftime producer Jesse Collins detailed how the decision is made to Variety and said that JAY-Z makes the final call.

See, Super Bowl LIX is set to be played in Caesars Superdome in New Orleans, Louisiana, and some folks believe that rap deity and Louisiana native Lil Wayne would’ve been the be

The Super Bowl is the pinnacle of the NFL season, but it's not just football that grabs the headlines when it comes to the league's championship

A Super Bowl LIX halftime show headlined by Lil Wayne in New Orleans would’ve been a dream alignment for rap fans everywhere. He certainly has the hit-filled catalog and performance skills to command a 13-minute-long set in front of millions and a local connection that makes him an obvious contender; those facts are undisputed.

Several outlets reported that Drake was never offered the opportunity, conflicting with multiple claims stating otherwise.

With his performance at the Super Bowl halftime show, many consider Kendrick Lamar to have decisively defeated Drake. The rivalry between Drake and Kendrick Lamar shaped pop culture during the summer,

By headlining at the Super Bowl halftime show, many believe that Kendrick Lamar has unequivocally defeated Drake. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show in New Orleans on February 9,

The two artists have largely gone their separate ways over the last few months, with most considering Lamar the winner after dropping a No. 1 hit with "Not Like Us." Lamar carried that momentum into the Super Bowl halftime show,