Ethan Holliday becomes Adidas' first baseball NIL athlete. The brand confirmed Holliday's signing in a press statement on ...

Ethan Holliday becomes Adidas' first baseball NIL athlete. The brand confirmed Holliday's signing in a press statement on ...

The importance, impact and potential of NIL is limitless. For now, Texas holds on to amateurism and still boasts some of the ...

Potential No. 1 overall pick Ethan Holliday is the brother of Baltimore Orioles star Jackson Holliday and son of longtime MLB ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

Billionaire superstar and business woman, Rihanna, recently signed Shelomi Sanders, the daughter of Deion Sanders, to a name, ...

Michigan State's Tom Izzo is refusing to cave to the modern ways of recruiting, namely NIL. So far, it's been panning out.

Seventeen-year-old infielder Ethan Holliday of Stillwater High School has signed with Adidas as its first baseball NIL ...

Projected No. 1 MLB draft pick Ethan Holliday becomes first high school baseball player to partner with adidas.

Student-athletes at Colorado colleges and universities could soon be paid directly by their schools under a bill in the state ...

The friendly exchange between the former NFL stars is proof how he and Michael Vick can leverage their star power to attract NIL money.