For Broccoli and Wilson, Bond was more than IP; it was a legacy. With Bond as a family business, their relationship to the world’s most famous spy was personal. There are many ways that Amazon MGM Studios could shape where the movies go from here; some are genuinely exciting. But above all, this means:

Thankfully Jeff Bezos doesn't seem to be putting himself in the run-in to play James Bond after Amazon took control of the iconic franchise. Earlier this week, it was announced that longtime 007 producers Michael G Wilson and Barbara Broccoli have formed a joint venture with Amazon MGM Studios.

Amazon founder Jeff Bezos has taken to social media to ask his followers who they’d cast as the next James Bond. The post came minutes after the surprise news broke that Amazon MGM has taken full creative control of the 007 franchise after striking a deal with longtime James Bond producers Michael G Wilson and Barbara Broccoli.