Mitre has teamed up with Hasbro once again for a limited-edition release of the iconic Subbuteo tabletop football game.  The collaboration includes 300 exclusive Mitre x Subbuteo Delta full-size balls ...

The soccer-devoted YouTube channel KICKTV re-branded on Tuesday, unveiling a new logo and officially changing their name to KICK. The digital content creators announced the changes in a video on ...

Legendary former midfielder Evaristo Beccalossi feels that Davide Frattesi is “the future of Inter Milan” and can start for a ...

Global soccer brands like Manchester United ($6 billion) and Liverpool ($5.29 billion) have lucrative sponsorship deals, wide-reaching fan bases, and annual revenues of hundreds of millions of ...

Major League Soccer and Beats by Dr. Dre, the iconic audio brand, today announced a global agreement that designates Beats as MLS's official consumer audio products partner. MLS players will also ...

Dr. Wakefield studies why fans, brands and teams do what they do. Everything is looking up for Major League Soccer in 2024 including season ticket revenue (+25%), merchandise sales (+44%), web ...

It raises the question: How do brands figure out which line extensions will work and which won't? Advertising lawyer Barry Benjamin of Kilpatrick Townsend says, "It can be very difficult to ...

Sponsoring Derek Kolbaba comes months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience. As part of the effort, three TikTok creators will ...

MailOnline has announced the launch of its brand new podcast, Soccer A-Z, which is set to air on 4th September. The podcast promises to cover everything football-related, from history to modern ...

Investopedia / Michela Buttignol As Harvard Business Review (HBR) has reported, companies with high scores on two often-overlooked (and closely related) market research metrics—brand loyalty and ...

That’s why I spoke with tech and retailer experts, to learn more about the strengths and weaknesses of each TV brand, without drowning in specifications. I also used my own expertise as a tech ...