The ad was the brand's first Super Bowl spot in nearly 30 years, and it used the moment to highlight women's sports and those who are—quite literally—changing the game.

Nike's first Super Bowl commercial in 27 years is receiving high remarks. Their ad featured women athletes and proclaimed the things women are told they can't do.

Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.

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The Super Bowl commercial breaks had winners and losers too. We asked local advertising experts which of this year's ads soared, and which ones flopped. Here's what they said.

Meta is starting to notify workers impacted by its performance-based job cuts. BI spoke to employees leading up to the cuts.

Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

On Sunday, the Kings finally decided to move De’Aaron Fox after deciding to start hearing offers last week. They moved him to ...

The Dončić deal was stunning in every way — except maybe his destination. What else is in store before Thursday's trade ...

Shares of Signet Jewelers Ltd. were headed for their worst day in nearly five years, after the parent of Kay Jewelers, Zales and Jared jewelry store chains lowered its sales outlook, citing a ...

The headline attribute here is the sculpted, full-length Air Zoom unit — a first for Nike and something in the works for the better part of the last decade, starting with the Zoom All Out ...

The bottom-line numbers were as brutal as anticipated, but Nike stock ... and working remotely, Nike also wound down its tastemaking street teams in 12 global cities—the people out there making ...