Now that Arch Manning is headed for the starting job at Texas, the NIL deals are going to start rolling in. Manning debuted in a new Instagram Reels spot for Red Bull on Thursday morning. In a ...

South Carolina Gamecocks athletic director discusses issues surrounding NIL deals and the fair market assessment under the House v. NCAA settlement.

Seventeen-year-old infielder Ethan Holliday of Stillwater High School has signed with Adidas as its first baseball NIL ...

Discover the NCAA's groundbreaking settlement allowing college athletes to profit from their name, image, and likeness.

Ohio State quarterback Will Howard is getting mocked after he released a cringeworthy commercial for Dr. Pepper.

USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...

Prominent college football coaches have hardly been absent from Capitol Hill on NIL issues, but such visits have typically been “one offs,” argued Craig Bohl, who recently retired as longtime ...

Deion Sanders may not be getting what he wants at Colorado. On Thursday, NFL Network's Jane Slater reported Sanders approached Colorado athletic director Rick George about getting additional funds for ...

Before the team's College Football Playoff matchup, Downs revealed an exciting NIL announcement. The true sophomore signed an exclusive NIL deal with Panini America, making him the first ...

There’s also his legendary run as a spokesman for Miller Lite, with Uecker starring in so many commercials for the beer brand over the years. So as we share our favorite Uecker moments ...