Now that Arch Manning is headed for the starting job at Texas, the NIL deals are going to start rolling in. Manning debuted in a new Instagram Reels spot for Red Bull on Thursday morning. In a ...

The NIL era in college athletics has been a wild one. With still plenty of unanswered questions surrounding how it all will work, it has brought us several good commercials among the Kentucky ...

Olivia Dunne, LSU's gymnastics sensation, is making waves both on and off the mat. With an NIL valuation of 4.2 million ...

Following the implementation of a new rule allowing college athletes to profit from their name, image, and likeness the landscape has changed forever.

Why NIL Influencers Are Great Partners For Athletic ... Dunne is the star of Vuori’s newest commercial, which is centered around the BlissBlend™ line. To really tap into Dunne’s status ...

He has done deals with Dr. Pepper as "Deputy Ewers," has his own jerky line through Victory Snacks, a hat deal with New Era, a private jet deal with Nichols Air and starred in an NIL commercial ...

This college football season, Powerade has signed NIL deals with Georgia quarterback ... will be part of Powerade’s national television commercial and marketing campaign, as well as shorter ...

The new position still has details to be figured out, said Josh Hartman, the general manager of Bison Sports Properties, ...

Off the field, Ewers has enjoyed numerous NIL opportunities ... has stared in several Dr. Pepper Fansville commercials, and most recently partnered with Gold's Gym. Backup quarterback Arch ...