The New York label’s heirloom-inspired designs became a runaway hit with an unlikely new audience: pro athletes.

Signed the following players to Reserve/Future contracts: T Corey Bullock, WR Malik Cunningham, G Darrian Dalcourt, LB William Kwenkeu, QB Devin Leary, TE Zaire Mitchell-Paden, DE Adedayo Odeleye ...

Kendrick Lamar will have a chance to join this list after he takes on the NFL's biggest stage at Super Bowl LIX.