It's the most wonderful time of year for Starbucks fans. The coffee giant announced its festive holiday cups and menu items ...

The last few months of the year are a popular time for coffee chain Starbucks thanks to its famous pumpkin spice drinks and various peppermint- and gingerbread-flavored holiday offerings.

Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...

Starbucks Rewards members' apps may soon be a little quieter. The coffee company is reversing ... boosting effects of shipping out digital coupons through the Starbucks mobile app.

Starbucks is pulling back on promotions and discounts, an early move by Brian Niccol, the new chief executive officer, to reposition the coffee chain after a turbulent year. Since Niccol was ...

The coffee chain is reverting its stance on discounts. Kevin Dietsch/Getty Images The approach is markedly different to the company’s actions earlier this year, which saw Starbucks promote a ...

The move is part of an overhaul happening under the company’s newly seated CEO, Brian Niccol, who joined Starbucks in September. “We will be the community coffeehouse known for great coffee ...

Starbucks is looking to turn its business around by being less of a fast-food chain and more of a neighborhood coffee house. Brian Niccol, the struggling company's new CEO, on Thursday shared his ...

"We have to get back to what has always set Starbucks apart, a welcoming coffee house where people gather and where we serve the finest coffee, handcrafted by our skilled baristas." STARBUCKS ...

Following a decline in summer sales, Starbucks is hoping a return to its roots will be the comeback it needs. For the first time in more than four years, Sharpies are making their way back into ...