At Benefit Cosmetics, founded in San Francisco in 1976, students enjoyed bagels, beverages, and goodie bags full of the ...

Elf Beauty , a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

NEOM Wellbeing, a natural fragrance brand, has officially launched at Ulta Beauty. Established in 2005 by founder Nicola ...