Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

Golf is often thought of as a leisurely sport but for fitness minded players golf is now a demanding activity These athletes need clothing to support agility flexibility and performance through golf c ...

Primo - partially owned by influencer, Grant Horvat - has been designated as the “official golf apparel sponsor” of Phil ...

Prepping for golf season? Take advantage of Fairway Jockey’s Flash Sale and stock up on these 6 on-course essentials.

The Swedish brand has brought actress Kathryn Newton and contract creator Mia Baker on board to expand its reach.

Phil Mickelson's LIV Golf team has received a welcome boost ahead of the new season, with the HyFlyers announcing a new ...

As the Detroit Lions embark on their playoff run, local retailers are expanding their offerings and are seeing increased ...

Golf fans of a certain age may remember the late great Payne Stewart had a sponsorship with the NFL and would wear shirts in the color of the various NFL teams culminating on Sunday with the color ...

And now he’s unveiled the flash new custom footwear he’ll be wearing for the 2025 campaign. In a video posted on the official ...

From Wednesday, January 22, through Friday, January 24, NEWTON GOLF Company will continue to showcase its products at Booth #1405 in the Orange County Convention Center. Company representatives will ...

From gadgets to gear and everything in between, we've rounded up the best gifts that'll make every man on your list say, "How ...

New coach. New shirt. New shoes. New clubs. Temporary caddie change. Just don't call it a reset for Homa. This is something ...