Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Why is "This is an Xbox" beneficial to console owners, then? Well, as Phil says, Microsoft Gaming clearly needs to tap into ...

As any gamer who had consoles at the time will tell you, both Xbox and PlayStation owners definitely felt the difference when ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

Xbox boss and Microsoft Gaming CEO Phil Spencer has talked on a couple of occasions about why he doesn't really feel the need ...

Called Support Virtual Agent, it is an AI-powered feature built to help Xbox players more efficiently solve their support-related gaming issues.

Xbox recently shipped an AI-powered tool called Support Virtual Agent to provide additional support to players when ...

Players worldwide can now take control of the all-new Hero Skylar for ultimate aerial assault gameplay. Embark on an epic ...

With Sony unveiling its PlayStation Plus lineup for November 2024, fans of Xbox are eager to see what Microsoft has ...