Xbox Series X and Xbox Series S consoles are bringing back a feature fans have not seen since the Xbox 360, alongside some new upgrades.

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

The “This Is an Xbox” campaign has turned some heads recently. With the gaming company continuing to push accessibility ...

The YUNZII RT75 is an affordable keyboard for competitive gamers thanks to its adjustable magnet switches and Rapid ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

According to the company, the campaign “invites people to play with Xbox across multiple devices and screens” and “showcases ...

Welcome back to Next-Gen Console Watch! This month marks the four-year anniversary of both the PlayStation 5 and the Xbox ...

The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...