Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...