Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either ...

Dell also announced new devices as part of its AI PC portfolio across the Dell, Dell Pro, and Dell Pro Max categories at CES ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...