This strategy of pretending to be too special to go for marketing tools worked in the past, but it's no longer good enough.

We expect big improvements with each new generation of phones from various manufacturers. The industry is at a point where there isn't much more that a smartphone can do – our personal devices already ...

Early sales of the new phones were down 13% compared with last year's launch of iPhone 15. Analysts say it's because iPhone ...

Phone 15 Pro Max: free w/ unlimited @ Verizon It's no longer Apple's flagship, but the iPhone 15 Pro Max is still a stunning ...

The pre-order offers announced last week by the US networks are still available: ...

The new lineup of Apple iPhone 16 smartphones is officially available from AT&T, Verizon, Best Buy and many more retailers.

but it'll be noticeable if you own an iPhone 12 or older, which is a testament to the iPhone's longevity when it comes to running apps and games. Plus, the iPhone 16's sheer power suggests it'll ...