Anil K. Mittal's rise from operating a mill to leading a multi-crore enterprise is a transformative journey that has not only ...

In a statement, KRBL said the revamped packaging is designed to educate and empower buyers by providing essential product ...

KRBL is set to launch a new range of edible oils in February under a new brand name. This launch marks a significant step as ...

KRBL Ltd has revamped the packaging of its 'India Gate' basmati rice brand after 25 years. The company aims to increase its ...

The refreshed design is aimed at educating and empowering consumers, enabling them to make informed choices based on their ...

India Gate by KRBL unveils new packs, aims to increase market share, ropes in Amitabh Bachchan as brand ambassador.

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

Speaking on this occasion, Ayush Gupta, India Business Head, KRBL Limited, said, We are honoured to welcome Mr. Amitabh Bachchan to the KRBL family. His legendary stature, unwavering integrity, and ...

The initiative includes AR-enabled QR codes, consumer-forward illustrations, and detailed product information.

Bachchan’s association with the brand highlights the brands' focus on strengthening its consumer engagement and presence in ...

Along with the new edible oil range, KRBL is also gearing up to enter the spices and other staple food sectors in the near future. The move is part of the company’s strategy to diversify its offerings ...