The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
It’s a common campaign tactic: File an ethics complaint against your opponent and reap the headlines about their being an ...
The MRC this week formally accredited Nielsen's Big Data & Panel National TV measurement product. This article, MRC completes accreditation of Nielsen Big Data & Panel measurement, was first published ...
Donald Trump is remaking the traditional boundaries of Washington, unleashing unprecedented executive orders and daring anyone to stop him ...
President Donald Trump's national security adviser has sent home about 160 National Security Council aides while the ...
Donald Trump issued a number of orders reversing Joe Biden's policies, kickstarting his second-term agenda after the ...