A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...

Make sure your team stays at the cutting edge of marketing and ecommerce, with continuous on-demand learning through world-class content pre-configured learning journeys.

Raise the floor of your entire organisation with the blended learning, focused courses and skills academies that drive rapid, measurable improvements. Boost confidence and capability improvements at ...

Build stronger connections, reinforce learning through practical application and inspire your teams with expert, first-hand knowledge and experience.

In the context of shifting consumer behaviour and changing markets, a focus on the customer and delivering an excellent customer experience is key. This chapter outlines how companies can transform ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...

Digital Shift Q4 2024 explores the use of AI in research and analysis, alongside the increasing sophistication of AI agents ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two of three in the Q4 2024 edition of Digital Shift. View all chapters.

Chapter 1. A key application of Generative AI is in the field of research, supporting survey design, analysis and even providing synthetic data. This chapter explores the use of large language models ...